@jgkemp

I'm With Smoke Map

Mon, 17 Sep 2012 09:40:00 -0400

Just launched phase 1 of Office Depot Racing’s I’m With Smoke Map Mashup. The mashup currently maps all the Sprint Cup Nascar tracks, Office Depot Store locations and Tweets that are tweeted with the hashtag #imwithsmoke and their location on. Two more phases with additional features coming soon.

Just found my ‘89 Powell Peralta Skateboards banner. ...

Sat, 25 Aug 2012 08:35:13 -0400

Just found my ‘89 Powell Peralta Skateboards banner. This is a keeper. (Taken with Instagram)

Hipsters Love Animated GIFs

Thu, 08 Mar 2012 08:38:00 -0500

Nice little 6 minute documentary on the history of the animated GIF. The Cinemagraph GIFs are pretty amazing.

How NASCAR Took Over Twitter

Wed, 29 Feb 2012 08:30:10 -0500

If you missed the Daytona 500 Monday night, you missed an epic night in social media. After a rain bumped the race to prime-time Monday night, a jet dryer explosion delayed the inaugural race with 40 laps to go. With nothing else to do on the back stretch but wait, Miller Lite driver Brad Keselowski took out his phone and had a nationally televised impromptu tweetup. He gained over 100k followers in 45 minutes. He’s gained approx. 40k more since.

Most people never suspected a NASCAR driver circling a track at 200 mph might have a phone in his pocket. So of course it set off a Twitter storm, immediately giving us direct access to the thoughts of a driver even as commentators were prattling on about the weirdest thing they’d ever seen in racing. It was far more immediate, and intimate, than listening to a driver’s radio.

It was, as far as I can tell, unprecedented in modern racing. Keselowski was funny, charming, informative and interactive. In other words, he was a perfect spokesman for everything that’s great about Twitter.

Read the full article on how NASCAR took over twitter at Wired

Taken from the Cosmopolitan Las Vegas. In town for a client...

Thu, 12 Jan 2012 20:30:00 -0500

Taken from the Cosmopolitan Las Vegas. In town for a client livestream event.

Tuning Up Your YouTube Brand Channel Launch Strategy

Mon, 01 Nov 2010 14:55:00 -0400

When kicking off a YouTube brand channel, getting the viewers and subscribers you expect can be a challenge. By following a few key practices from the start will help ensure that your content is easy to find by your target audience.

VIDEO CONTENT

Captions – Adding captions to your video adds more data points for search spiders to index.
Annotations – Use annotations for making notes onscreen (adding more information and linking to other videos.)

METADATA

Title – Optimize the “Title” with keyword research, targeting users searching for the topic of the video.
Description – Lead the “Description” with a call to action followed by a live URL. Descriptions can handle up to 5,000 characters, plan to use all of it by adding keywords and description relevant to the video.
Tags – Drop in the most important keywords from your title.

CHANNEL

Posting schedule – Be consistent when posting videos so your subscribers know when to expect content.
Create Playlists – By grouping videos together, you will make it easier for viewers to watch more of your videos.
Be Social – Engage the community by subscribing, commenting, and linking to relevant channels and videos. As you build a following, more people will engage with your videos.

INSIGHTS

Hot Spots – By analyzing hot spots, you can determine where your viewers are engaged or diving off.
Discovery – See how viewers are finding you. This is great tool to find additional key words to add to your video metadata.
Subscriber Stats – Map your subscription levels to your posting schedule. This data can determine which topics for your video are or are not working for you.

Tumblr rolls into your brand’s Social Media marketing mix

Wed, 13 Oct 2010 14:43:00 -0400

Combining the versatility of blogs with the simplicity of Twitter, Tumblr has been steadily gaining popularity over the past year among brands. Monthly page views for the 3 1/2 year-old Tumblr network have doubled to 2 billion in just the past 6 months. Brands such as Newsweek, The Standard Hotel, Ann Taylor, and Comedy Central have jumped in with success by leveraging its short-form blog capabilities and ease of use to promote their brand.

A few Tumblr’s highlights include:

Fully customizable user interface
Post text, photos, links, audio and video from a browser, email, or even your phone.
Automatic posts to Twitter & Facebook, and your own site through an embed feature
Automatic posts to Tumblr from WordPress, YouTube, Twitter, etc.
Google optimized (from URL slugs to XML sitemaps) & analytics friendly

Through Tumblr’s extremely easy-to-use admin, it’s possible to organize your team to quickly and easily update the Tumblr site. By leveraging Tumblr’s embedding feature with your brand’s website it can be used to keep your newsfeed fresh. Remote team members can post from their mobile phones through Tumblr’s iPhone, Blackberry, or Android application.

Recent growing pains aside, Tumblr should be considered for your brand’s next social channel. With the right messaging, It will build community and connect with users, leading them back to your brand’s core property.

Bombing the Hill in Style

Wed, 10 Sep 2008 09:35:00 -0400

Claremont from adam kimmel on Vimeo.

NY menswear designer Adam Kimmel took an interesting approach to preview two suits from his 2009 Spring collection. He filmed one of the sickest downhill skate videos I’ve seen in a long time. The video starts out with Noah Sakamoto and Patrick Rizzo suiting up in Kimmel’s latest pieces. Then they go bomb Claremont Ave in Berkeley, CA. Photographer Ari Marcopoulos made the video, but it’s Noah and Patrick cinematography of their 45+ mpg downhill, car-dodging, camera-passing ballet that puts your stomach in a knot. Obviously, It’s not the first time they have done this.

Man with Blog Loses Ear in Monkey Hammer Fight

Thu, 31 Jul 2008 08:30:00 -0400

The spam filter at my “place of work” went down last Friday resulting in a deluge of spam mail dropping into my inbox unmolested. I think being a spam copywriter might be something to aspire to. It’s a simple fun formula: create a headline with 10 words or less, formed purely to grab attention from a cluttered inbox. Sprinkle in a celebrity name, lost appendage, current event/rumor, maybe a misspelling and viola - click-through gold! I could see this concept getting worked into a party game.

Below are few of the more creative subject lines (I would love to see the open rate)…

Woman Loses Foot in Shock Attack (That’s right, it’s “Shock Attack”)
Woman loses nose after dog attack
Man loses eye in fight
Horse kicks Harrison Ford in stomach
Larry King shot dead at home
Release Of The Nancy Pelosi Sex Dvd Causes Mass Erectile
The Beatles - Back Together Again
Angelina Jolie Set To Destroy Own Vagina
Paris Hilton Initially Denies Having Inverted Nipples
A formula that makes me get some
Want to be called Macho?
Never agree to be a loser
Massiveness means power
Florida Fogiee In Golf Cart Rage Incident
Horse gets swallowed by snake