Just launched phase 1 of Office Depot Racing’s I’m With Smoke Map Mashup. The mashup currently maps all the Sprint Cup Nascar tracks, Office Depot Store locations and Tweets that are tweeted with the hashtag #imwithsmoke and their location on. Two more phases with additional features coming soon.
If you missed the Daytona 500 Monday night, you missed an epic night in social media. After a rain bumped the race to prime-time Monday night, a jet dryer explosion delayed the inaugural race with 40 laps to go. With nothing else to do on the back stretch but wait, Miller Lite driver Brad Keselowski took out his phone and had a nationally televised impromptu tweetup. He gained over 100k followers in 45 minutes. He’s gained approx. 40k more since.
Most people never suspected a NASCAR driver circling a track at 200 mph might have a phone in his pocket. So of course it set off a Twitter storm, immediately giving us direct access to the thoughts of a driver even as commentators were prattling on about the weirdest thing they’d ever seen in racing. It was far more immediate, and intimate, than listening to a driver’s radio.
It was, as far as I can tell, unprecedented in modern racing. Keselowski was funny, charming, informative and interactive. In other words, he was a perfect spokesman for everything that’s great about Twitter.
Read the full article on how NASCAR took over twitter at Wired